SEO

Top SEO Events of 2016

Here are my favorite SEO Events for the year. The list includes algorithm changes (see Moz for more about those), as well as more broad observations to search behavior and Google’s interface updates, and what you can do about it. AdWords Shakeup – February 23rd, 2016 Google updated the look of their Read more...

By Tyson, ago
SEO

SEO for Google Glass

We’ll probably start off calling it “Glass Optimization,” but then change it to something more lucid and impressive like “Google Glasses Enhancement” or “Google Geospatial Optimizations,” and it’ll be the most awesome thing in SEO since anchor text. Get those Project Plans ready, because here’s what that work may actually Read more...

By Tyson, ago
SEO

Blue Chip SEO Events of 2012

In reverence to the upcoming 19th anniversary of Blue Chips – a timeless exposé on collegiate recruiting, staring Nick Nolte and Shaq that dropped in February 1994 to middling acclaim and a movie I’ve seen dozens of times and think about often for unclear reasons – I present to you Read more...

By Tyson, ago
SEO

Embrace Link Building

I often say that link building is my favorite part of doing SEO. Each time I say this out loud to my fellow SEOs or knowledgeable clients, I get the reaction that I imagine you’re wearing right now (if you build links), the look that says “What are you talking about? Read more...

By Tyson, ago
SEO

Creating Linkable Content

In Search Engine Optimization, there’s a bit of advice that has long been stated, only recently true, but still rarely adopted: you must create quality content. Content is King! Creating what SEOs label “quality content” is a complex proposition. For many brands, accustomed to getting by with press releases, marketing collateral, Read more...

By Tyson, ago
SEO

KPIs for SEO

Good Search Engine Optimization strategy is helped considerably by data; we need it not only to define and reach success, but also to illuminate tactical paths to get there. We can be sure if we’re hitting our goals with correlated upticks to Visits and Conversions, but to find the missing Read more...

By Tyson, ago
SEO

Significant SEO Events in 2011

As far as search engine algorithms go, 2011 was a year of major change. Effective Social Media and Content strategies gained value in the Google search algorithm, while automated tactics, like content farms and article spinners lost their ability to trick Google into ranking pages above their true value to Read more...

By Tyson, ago
SEO

Void where prohibited by law

Void Where Prohibited by Law Wonder what the that means too? Basically there are laws.  Read all about it from the good people at How Stuff Works.  If you’d like, you can buy it on T-shirt on your way. For me, I’m going to keep track of what ranks in Google for Read more...

By Tyson, ago
SEO

Google Improved the World Again

I think we can all agree that Google Maps is pretty awesome.  It’s so useful that over 100 million people have the App on their smart phone, and use the technology on the go to find important things like “lunch.” But still, Google Maps still has a long way to Read more...

By Tyson, ago